Accounting for people who want to get on with the business of doing business

Commercial. Creative. Innovative. Experienced.

From start up, scale up and step down and everything in between.

We work with people who need expert financial and accounting services to grow their prosperity, as individuals or as businesses – services that are creative, innovative and most importantly, tailored to their specific needs. We’re here for you for the long haul with advice, support and services that are responsive, bespoke and innovative. We help you grow your bottom line and meet your obligations with accounting and business solutions that just make sense, turning the complex and convoluted into simple and solutions-focused.


The Australian taxation system can be an unwieldy beast, complex and difficult to navigate. That’s where we step in.


Business growth is best achieved through a deliberate and conscious approach that takes into account all the many and varied moving parts. As a trusted advisor to your business, we can help.


The world of corporate compliance is one we live and breathe, every day. We’ll partner with you to meet your corporate obligations, from structure through to reporting.


We hold an ASIC Limited Australian Financial Services License which allows us to provide strategic and structured planning advice around super and retirement.

An ecosystem of experts

After over 35 years working in some of Australia’s leading commercial firms, our Founders, John Kennedy and Sally King, created Kennedy King in 2005 to provide a progressive, professional and affordable range of services for people passionate about turning their business aspirations into reality. Part of the original management team in 2005, Steve Madden relocated to Geelong to head up the newly established regional office in 2008, in the role of Director. Also commencing their career in a management capacity at Kennedy King in 2011, Jaclyn Trounce was promoted to Director in 2016, to lead the Melbourne team alongside Sally and John.

Our ecosystem of professional experts specialise in particular and specific areas of expertise across the entire gamut of financial and business services. All share a common vision – to help people run sustainably successful businesses.

With offices in Hawthorn, Melbourne and Geelong on the Bellarine Peninsula, John, Sally, Steve and Jaclyn lead a team of highly motivated and accomplished accountants, business strategists, bookkeepers, advisors and tax experts to deliver a suite of services that far extend beyond tax compliance and obligatory reporting. While, of course, compliance is essential to a successful business, so too is a meaningful understanding of the information that a business’ numbers reveal – it’s this understanding that allows people to make the strategic and operational decisions to support their goals across the lifecycle of their business.


Bottom line: we help people, individually and collectively,
to live their business’ potential.

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